The title of Chief Gaming Officer at Yggdrasil now belongs to a former Funfair Games CEO.

Yggdrasil, renowned for creating leading slot machines, online Casino has added a seasoned professional to its upper management ranks. On June 13, 2023, Mark McGinley was appointed as Chief Gaming Officer. The decision is poised to enhance Yggdrasil’s newly combined Gaming sector significantly.

With a robust history of over 25 years in both consumer-facing and business-to-business arenas, McGinley is a powerhouse in game development and studio leadership. Yggdrasil lauds his vast expertise in the cutthroat iGaming industry.

Before Yggdrasil, McGinley served as CEO of FunFair Games and previously directed Game Studios at Entain, a massive player headquartered in the Isle of Man. gambling His tenure at RNG Foundry saw him facilitating top-tier content from independent studios for the prestigious Games Global Platform. He was also on RNG Foundry’s senior management team.

McGinley’s extensive experience includes roles at Casumo and Odobo, preceding his time at RNG Foundry. Clearly, Yggdrasil has acquired a valuable asset.

McGinley’s joining coincides with Yggdrasil merging their Product & Programs with Studio divisions into a unified 'Gaming' department, where his leadership will be pivotal.

This strategic merger aims to bolster business clarity, streamline operations, and offer substantial operational benefits with a keen eye on:

Fostering enhanced knowledge sharing across departments.

• Improved product roadmap quality
• Development process assurance
• More agile content delivery
• Sharpened focus on the needs of players and operators alike.
• Expressing his enthusiasm, McGinley stated: 'Joining Yggdrasil, a company with such big dreams, is truly exciting. I see immense potential ahead, and I'm eager to help Yggdrasil achieve leading status in iGaming.'

Yggdrasil’s CEO, Björn Krantz, added: 'Mark joins us at a strategic moment as he takes the helm of our new Gaming unit, which will propel our innovative roadmaps and partner collaborations to new heights.'

The UK's gambling sector has seen a steady increase in annual numbers.