Home Blog Social casino gaming is currently booming across Australia.

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Social casino gaming is currently booming across Australia.

Last update: May, 2024

Lisa Cheban
Written by: Lisa Cheban Content writer
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The ACMA's recent probing into social casino dynamics highlights Australia's status as a leading spender in this gaming sphere as of early 2022. Casinos While the thrill mirrors that of online casinos, social casinos don't offer tangible winnings. Yet, players can spend real money on in-game enhancements, and it's expected this market will grow by 5% until 2025.

Currently, giants like Aristocrat, Moon Active, SciPlay, Zynga, and Playtika dominate 60% of this arena. Their strategies diverge, with some diversifying revenue streams, while others are deeply rooted in social casino dynamics.

The pandemic catalyzed a remarkable growth in social casino play, with peaks in demand and profits in 2020, dwindling as restrictions eased and offline entertainment returned.

Lockdowns saw social game downloads dip to 291.6 million in Q2 2020, bouncing back to 322.2 million by Q1 2022 as industries rejuvenated. to mobile Globally, a whopping 85 million folks engage in social casinos each day. While user demographics are split, some studies hint at younger males being more willing to splurge on these games.

The U.S. reigns supreme in social casino expenditures, capturing 60% of the market. Alongside, countries like China, Canada, Australia, and Taiwan lead in consumer spending, with Aussies splashing out $302 million on mobile slots in 2021 alone.

Social casinos are stretching into varied gaming genres, amplifying their allure by integrating guilds and leaderboards synonymous with both casual and competitive play.

The US Leads the Pack

Despite thriving, social casinos remain outside legal definitions under the 2001 Interactive Gambling Act, given their lack of real-money winnings. This legal nuance means no cash-outs for players. slot machines Embark on a mythical journey back to ancient Greece with our latest slot offering.

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Article written by

Lisa Cheban