Pariplay Bolsters Engagement with Ainsworth

Ainsworth Game Technologies, in partnership with Pariplay under the NeoGames umbrella, has broadened its cooperative efforts, bringing the supplier's digital offerings to the Canadian market. This collaboration facilitates the distribution of Ainsworth's gaming collection to Canadian gambling operators via Pariplay's Fusion aggregation platform network.

This fresh agreement is set to enhance the appeal of both Ainsworth and Pariplay within the Canadian landscape, wherein Fusion platform content is presently available in regions like Ontario and Alberta. The current accord enhances the preceding agreement, with Ainsworth's content already accessible across regions in Latin America through Pariplay.

Pariplay's press release highlights that Ainsworth's portfolio stands as a cornerstone in the land-based gaming sector, and its online offerings resonate well with players across a variety of jurisdictions. They affirmed that their Fusion platform hosts thousands of games created by leading developers in the iGaming arena, complemented by conversion and retention tools that elevate player engagement.

Commenting on the new arrangement, Shivan Patel, North America's Commercial Director at Pariplay, expressed enthusiasm, stating: 'Our collaboration with Ainsworth has yielded fruitful results, with their content doing exceptionally well in the markets it has entered. Expanding these offerings into Canada underscores the triumph of our partnership and enables us to further bolster what we deliver to our operator partners in that territory.'

Jason Lim, Ainsworth’s Digital and Online Gaming General Manager, remarked: 'Pariplay has been an invaluable partner, facilitating the swift entry of our content into markets. It was a clear decision to collaborate further in expanding our reach throughout Canada, and we eagerly anticipate fortifying our partnership.'

In recent Pariplay updates, the company has embarked on introducing its content on DraftKings in New Jersey. Known as a leading name in online gaming within the U.S., DraftKings holds a notable market share alongside another major player, FanDuel. Pariplay is also gearing up to present its offerings in other states like West Virginia and Michigan via DraftKings, with aspirations for broader jurisdictional expansions.

The New Jersey rollout marks a strategic extension for the online content aggregator, making inroads into the burgeoning online gaming atmosphere of the region. DraftKings customers in New Jersey will gain access to NeoGames' exclusive casino roster, including popular titles like Spirit of Mustang and other region-specific games. Additionally, DraftKings will find top-tier content from Pariplay's third-party studio partners.

NeoGames’ President, Tsachi Maimon, emphasized DraftKings’ standing as a well-recognized entity across North America and beyond. He added that launching content with DraftKings in New Jersey signals a remarkable move in demonstrating their ambitions for the North American landscape.

Maimon conveyed enthusiasm, stating, 'We are keen to cultivate this collaboration further.'