Play'n GO's illustrious Book of Dead slot is breaking new ground by making its UK land-based debut with William Hill.

What can the patrons of William Hill's physical locations look forward to with this update? Originally released in 2016, Book of Dead takes players on a journey with Rich Wilde in search of treasures within an Ancient Egypt setting. The slot stands out with a captivating soundtrack, whisking players away to historic palaces and ancient tombs.

Recognizable icons such as the falcon, Anubis, the Pharaoh, and Rich Wilde appear on the reels. The legendary adventurer boasts an impressive payout, awarding up to 500 times the stake for five of a kind. Added game enhancements include multiplier wilds, expanding symbols, and free spins, securing its spot as a favorite among online casino enthusiasts globally.

Through an official release, Play'n GO detailed that the Book of Dead has been rolled out on fixed odds betting terminals (FOBTs) at William Hill’s UK locations. The Swedish gaming giant emphasized its dedication to the UK's gambling arena and its relentless pursuit of innovation. Their current expansion plan targets over 100 venues, with aspirations of covering all retail locations in the coming weeks.

With continual advancements, Play'n GO's burgeoning infrastructure will allow its games to seamlessly deploy in retail spaces, sans the need for internet access. Their portfolio boasts over 300 titles, with current UK hits like Boat Bonanza and Legion Gold. Just last year, Play'n GO unveiled more than 50 novel slots.

When remarking on the agreement, Johan Törnqvist, Play'n GO's CEO and Co-Founder, emphasized the historic nature of the moment, highlighting the collective expertise and dedication. He expressed enthusiasm over the long-awaited fusion between land-based and iGaming sectors, particularly with Book of Dead hitting the UK retail market.

The CEO added:

However, this venture is merely the beginning. There exists a realm of prospects to introduce the crème de la crème of iGaming into other land-based environments, especially given the evolving landscape of the US market.

Yet, the future hinges on delivering exhilarating entertainment within a secure and enjoyable ambiance. William Hill shares this vision, and I'm optimistic about the fruitful and enduring nature of this land-based partnership.

William Hill's UK Gaming Director, Ian Millman, voiced his appreciation for innovation and delivering top-notch experiences to clientele, describing this move as quintessential. He assuredly conveyed that UK players would revel in Rich Wilde's odyssey to uncover the Book of Dead.

Millman added:

We're thrilled to team up with Play'n GO, a company that aligns with our commitment to gaming responsibility and elevating the entertainment quotient in the industry.