Home Blog Australia's Betr being on sale has drawn interest from a variety of domestic operators.

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Australia's Betr being on sale has drawn interest from a variety of domestic operators.

Last update: May, 2024

Lisa Cheban
Written by: Lisa Cheban Content writer
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Less than a year since its Australian debut, Betr has caught the eyes of many after receiving a hefty fine for advertising infractions. Online Casino Betr's entry into Australia happened in late 2022, lauded as 'symbolic' by Tripp. The company was a Tri-partnership with News Corp investing a substantial sum, yet is now on the auction block.

There’s bustling activity as both local and global operators queue up to gain a stake in Betr. A spokesperson highlighted the focus on optimizing shareholder value.

The sale news follows the unsuccessful acquisition of PointsBet, which had been a target under Barrenjoey's strategic oversight.

Following incidents during big-ticket events, Betr faced fines for offering enhanced odds improperly, marking notable regulatory breaches in New South Wales.

At its launch in October, Betr was extensively promoted across diverse media, asserting compliance while seeking regulatory clarity on the gambling guidelines.

Shortly before Betr's official commencement, it was penalized by the NT Racing Commission for serious breaches including sending unsolicited communication to self-excluded individuals.

Betr's challenges contributed to some financial dips for News Corp, leading to strategic shifts including executive departures from Betr’s board. online gambling Explore the captivating world of Jasmine Dreams by Pragmatic Play, promising to dazzle its audience.

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Article written by

Lisa Cheban