Home Blog Sportsbet from Australia shares positive growth results for the first quarter of 2022.

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Sportsbet from Australia shares positive growth results for the first quarter of 2022.

Last update: May, 2024

Lisa Cheban
Written by: Lisa Cheban Content writer
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The initial stretch of 2022 proved profitable for Sportsbet. Known as a leader in the betting field, Sportsbet saw an 8% leap in revenue in the year's first quarter. Flutter Entertainment, Sportsbet's parent entity, highlighted a 10% rise in monthly users, reaching an average of 915,000 visits per month. casino online Australia Over the first three months of the year, Sportsbet raked in US $368 in revenue, capitalizing on its merger with BetEasy, a major online casino in Australia. The merger, stemming from the unification of their parent firms, initially held a 26% market share which surged to an impressive 50% by 2020, edging out Tabcorp, the prior leader in the Australian market.

The exponential growth can be credited to 'structural enhancements in margin through our bespoke pricing abilities and product spectrum, which channeled an increased promotional investment.' This budgetary surplus allowed for amplified customer retention and engagement strategies. Furthermore, the audience playing online casinos expanded immensely over the recent couple of years, driven by stringent COVID guidelines mandating extensive closures of physical casinos.

Like their British counterparts, Australians have a deep-rooted love for horse race betting, which far surpasses its popularity elsewhere. Outside of horse racing and the Australian Football League,

and blackjack remain crowd favorites Down Under. However, it's the poker machines, or 'pokies,' that truly captivate Australians, with nearly one pokie on every corner, summing up to nearly 200,000 across the nation. Roulette Come 2025, Western Australia gears up to examine Skycity.

Article written by

Lisa Cheban